D.M.’s H.Q. looks a nice piece of real estate.

I'd give an arm and a leg to know how it all worked.

Fascinating. I wonder if anyone (eg members of the Dale family) lived there or whether it was purelu a business premises. Presumably they would need plenty of space for all the admin connected with running such a big promotion. Am I correct that they did their own printing? I believe their gym was separate - Nursery Road?