Mountevans ....... or not.

Joint, and their house journalist Charles Mascell, used to go on and on about the Mountevans style and how it was completly different to anything else. The implication was always that the independants and perhaps Paul Lincoln especialy, were offering something inferior and not realy legitimate and certainly I don't remember any Lincoln publicity using the word Mountevans. So does anyone remember how The Wrestler and other Joint propaganda reported the "The Merger" and the welcoming into the fold of Dr Death, Quasimodo, Wild Man of Bornio and the rest? How did they square that circle?