Just wondering if other countries used handbills or was it just a British idea?Easily stored and not taking up too much space and a great 'aid memoire' about forthcoming bills.
Shown it before , Rocky in South Africa
Yes they were used in other countries, but not the extent or effectiveness of the UK (just in my opinion).
I have examples from various European countries, plus NZ, Australia & United States, Asia and even a couple from the African continent.
Handbills were sometimes used in Germany and Austria during the annual tournaments to advertise the next nights matches